The Ask
This project asked students to rebrand a well known fashion company. To rebrand something you need to understand what branding is.
Fashion Branding is the process of creating and establishing a brand identity for a fashion product, line, or company. Fashion branding is about what encompasses the entire experience and emotions associated with the brand.
The Process
For the project, my group and I chose to rebrand Banana Republic because of it’s lack of popularity today.
Looking into the history of the company gave us a lot of insights, including the offensive nature of the name. To rebrand Banana Republic we needed to change the image associated with them and refresh the culture at the company.
The Results
My group and I received an A on this assignment. This being a group project it had it’s own ups and downs. The experience taught me a lot about responsibility and respect within a team.
Rebranding the company was challenging because changing the perceptions of a well known brand can be hard than it seems. First impressions do matter.